I connected the key features into a cohesive experience.
Connecting volunteers with causes they care about in a more meaningful way.
UX researcher in a team of 3, solo interaction designer and
User Interviews, Research Analysis, Personas, Interactive Wireframing, Interaction Design, Visual Design, Product Pitching
Speakable promote social engagement through technology. Jordan Hewson, their founder and CEO, challenged us to design their next product.
Actable – an app that matches you with volunteering opportunities based on what you care about, what your superpowers are, and the skills that different NGO's need the most.
In a team of 3, I ran user interviews to understand how people went about volunteering and donating, what motivated them, and their overall sentiment around it. From there, we used empathy maps to capture, categorize and prioritize user needs. Persona cards helped us keep these insights with us through ideation and design.
Finding initiatives that are in need of your personal abilities.
Finding volunteering opportunities with causes you already care about.
Finding volunteering opportunities where you feel like you are contributing meaningfully
With good starting points from the interviews, I hand-sketched options in quick iterations. As these stabilized, I moved them to Sketch and iterated on interaction, and how the different components would work together. I then built an interactive version of these wireframes on InVision and used it to connect the screens and consolidate the interaction.
With the testing data, I solidified the key product features that effectively empowered users with the skills to protect themselves online. I also refined the interactions that made these features most engaging, intuitive, and fun.
VISUALS & VOICE
I used Speakable’s primary colors and tone as starting points to create a visual brand that feels like a sibling to their main product, the Action Button: related, but different. I also used friendly, impact-driven language to help volunteers feel valued, empowered, and part of something meaningful.
Tell us where you shine
Getting to use your superpowers
makes volunteering that much
Tell us what matters to you
In a few taps, pick causes that you'd like to help drive forward.
To keep track of how the different components interconnected within the experience.
Get matched with volunteering opportunities that are meaningful to you
There are NGO's out there that need you and your skills. Actable helps you skip the search and the hassle.
Lack of visibility into what data is being collected when, and where it goes.
Feeling clueless and out-of-depth around their online privacy. Worrying about risks both known and unknown.
Lack of preparedness - how do you prevent bad stuff from happening among changing technology and regulations?
Feeling of being a potential target for the entire world - both companies and ill-intentioned individuals.
Stressful, confusing trade-off between benefiting from data-based products vs. loss of control over where that data goes.