JOURNEY MAP

I connected the key features into a cohesive experience.

Empowering people to take control over their online privacy in a fun, non-BS, not intimidating way.

UX researcher, Interaction designer, Visual designer

ROLE

Competitive analysis, 1:1 interviews, Empathy maps, Interactive Wireframing, Visual Design, Mock-Up animation, Product Pitching

SKILLS

ONLINE PRIVACY, 

BUT FRIENDLY.

KOJU

93% of Americans are worried about their privacy online. Yet, most feel completely powerless to do much about it.

SOLUTION

Koju is a mobile app that challenges you with one question and one action a day. In about 5 minutes a day, you build your awareness of what personal security means for you and your ability to protect yourself online.

USER RESEARCH

To understand the beliefs, experiences and feelings people had around their online privacy, I conducted 8 interviews with men and women between 24 and 54 years old, making sure to select people of all levels of familiarity with the internet. I used empathy maps to identify personas and recurring patterns in the data.

KEY PAIN-POINTS

Feeling clueless and out-of-depth around their online privacy. Worrying about risks both known and unknown.

02

Lack of visibility into what data is being collected when, and where it goes.

01

Lack of preparedness - how do you prevent bad stuff from happening among changing technology and regulations? 

03

Feeling of being a potential target for the entire world - both companies and ill-intentioned individuals. 

04

Stressful, confusing trade-off between benefiting from data-based products vs. loss of control over where that data goes.

05

DESIGN PRINCIPLES

To guide my design process, I translated the pain-points highlighted by the research data into design principles. 

PROTOTYPING & USER TESTING

I generated and refined solutions by rapid-prototyping and user-testing each iteration. Through 7 rounds, I was able to identify solutions to the different pain-points and integrate them into a cohesive“one-stop-shop” app.

REFINING KEY PRODUCT FEATURES

With the testing data, I solidified the key product features that effectively empowered users with the skills to protect themselves online. I also refined the interactions that made these features most engaging, intuitive, and fun. 

VISUALS & VOICE

Once I had worked out functionality, I designed Koju's UI to convey warmth and friendliness and approachability while maintaining a truthworthy sense of authority.

See what’s happening in the world

Hear about the privacy breaches happening to regular people, so you can better understand any risks around your online activity.

Learn by doing

Become safer online with step-by-step tutorials you can complete in 2 to 10 minutes.

SYSTEM MAP

To keep track of how the different components interconnected within the experience.

Measure your progress

See how far you've come on journey to protecting yourself online.

KEY PAIN-POINTS

Lack of visibility into what data is being collected when, and where it goes.

01

Feeling clueless and out-of-depth around their online privacy. Worrying about risks both known and unknown.

02

Lack of preparedness - how do you prevent bad stuff from happening among changing technology and regulations? 

03

Feeling of being a potential target for the entire world - both companies and ill-intentioned individuals. 

04

Stressful, confusing trade-off between benefiting from data-based products vs. loss of control over where that data goes.

05